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Welcome to the New Lulu! A Letter from the Founders

Welcome to the New Lulu! A Letter from the Founders - Lulu Ave

We are thrilled to announce that Lulu Ave is undergoing a significant transformation! After much thought and consideration, we have decided to rebrand our jewelry business to better reflect our values and vision for the future. 


We are excited to introduce the new and improved Lulu Ave! As you may know, our business started as Lulu's Body Jewelry & Piercing in Norwalk, California, in 2002. We have come a long way since then and have grown into a successful and beloved jewelry brand in Los Angeles. You've been with us every step of the way, and we are eternally grateful for your support. 


Our rebranding comes from our desire to take our business to the next level while honoring our roots. We want to emphasize the importance of self-expression, individuality, and creativity. Our new branding reflects these values and will help us achieve our mission. It also pays tribute to our founder Lousi "Lulu" Basmajian, who inspired the original name of the business.


Lulu Ave's new look is fresh, modern, and vibrant, just like our community. We have combined traditional jewelry with ear styling and piercing, and we can't wait for you to experience it all. We want our customers to feel confident and beautiful in our jewelry, and we take pride in offering unique and high-quality pieces. 


We believe that our rebranding will help us better connect with our customers and continue to provide you with the exceptional service you deserve. We are excited about this new chapter and can't wait to see what the future holds. We want to thank you, our loyal customers, for your support and invite you to experience the new Lulu Ave! 


We can't wait to hear your thoughts on our rebranding and hope you love it as much as we do. It’s a whole new avenue to express yourself. 


Thank you for being a part of our journey! 


With love,

The Lulu Ave Team

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