Our New Store Is Now Open
Come celebrate the opening of our new location!
Now open at 5305 E Second St. Unit 104, Long Beach CA 90803
Shop By Piercing
Ready for a ‘hole’ new way to style your ears? Choose from a range of price points, metals, and unique designs for each piercing.
SHOP THE LOOK
Studio Experience
Book An Appointment
Thinking about getting a new piercing to create a whole new look? Our stylists are here to help.
Visit Us in Belmont Shore
Visit our local store to see our entire jewelry collection in person.
Introducing
The Lulu Ave Blog
Piercing care, styling inspo, and Lulu Ave news - all in one place.
The Mid-Helix Piercing
@shopluluave It’s your time for a new piercing! ✨ #midhelix #earpiercing #earpiercings #piercings #earpiercingideas ♬ Love$ick - Mura Masa
Your Birth month = Your next piercing
@shopluluave Drop your birth month in the comments and if you’d get the piercing or not! 💫 #earpiercing #piercing #earstack #piercingideas #earstyling ♬ Originalton - ASCEND
Almost 25 years and Still counting…
25 Years of Lulu Ave: Built Through Every Move, Every Risk, Every Restart In 2001, Lulu’s Jewelry was born in Gardena, California. It wasn’t some big, polished brand. It was...