They first opened Lulus as a traditional brick-and-mortar that offered custom jewelry designs, creations, and repairs. The store carried classic solid gold and sterling silver jewelry with pieces ranging from earrings, bracelets, necklaces, rings and custom charms. With the traditional jewelry business slowing down, they quickly discovered the growing popularity of body jewelry. With a desire for body jewelry on the rise, the need for piercings quickly followed, so Lulu decided to open up their very own piercing shop.

There, they focused on providing clean and safe piercings with only high quality jewelry. Fast forward to 2015, Hagop and Lulu’s two sons, Harout and Hovannes (also known as Jony), took over the family business, relocating the shop to Orange County, California. Today Lulu Ave is combining the traditional jewelry brick-and-mortar business with modern ear styling and piercing.